The mobile game known as Pokémon Go has become an almost instantaneous sensation since its launch. Less than a week later, the app is already rivaling the social media giant Twitter's mobile platform for data usage levels on mobile devices. One of the biggest appeals to the game is its ability to use your phone's GPS and make the popular monsters appear around you in real-world locations. This gives players an incentive to get out of the house and move about to explore for new and rarer breeds.